MBA & MM Class Visit in Sacramento: Marketing Management

Join us for a UC Davis MBA & MM class visit and experience firsthand our collaborative and close-knit community. You will have the opportunity to chat with a Student Ambassador, meet the professor and observe the student dynamic. We look forward to seeing you!

Marketing Management

Instructor: Olivier Rubel
Course Description: Analysis of market opportunities, elements of market research, development of marketing strategies, market planning and implementations, and control systems. Consumer and industrial markets, market segmentation, pricing strategies, distribution channels, promotion, and sales.   

Click to learn more about what to expect during your class visit.

Attendees of this session will have the opportunity to have their application fee waived. We look forward to your participation!