Marketing Toolbox

Tools to help tell your story

GSM Resources

"About Us" Boilerplate

Impact Through Innovation, Powered by Collaboration

At the UC Davis Graduate School of Management, we don’t settle for the status quo—we outgrow it.

With strategic campuses in San Francisco Bay Area, Davis and Sacramento, we’re the only business school spanning Northern California’s Super-Region: the most powerful intersection of innovation, policy and purpose in the world.

We don’t just educate future leaders. We connect them.

Our students and alumni form a dynamic talent pipeline for organizations across this critical Northern California corridor and well beyond. Whether launching mission-driven ventures or fast-tracking UC Davis research from the lab to the market, we build something bigger: opportunity, equity and meaningful impact.

UC Davis Graduate School of Management — We Outgrow the Expected.

Logos & University Wordmarks

Click on the link below to download zip files with various versions of our logos. You will be redirected to a Box account and hit continue, where will be asked to enter your Kerberos login and password. That will give you access to the Box account.

Choose the folder of the logos you seek. Affiliate logos are for student and student club use only.
Hover over the three-dot button and choose download in the dropdown menu to start the folder download.

Download GSM logos

University Wordmarks

There are formal conventions for unit marks at all levels of the institution. Disciplined use of this program ensures that each unit benefits from the reputation of the enterprise, and that the enterprise, in turn, shares in the credit for the great work being done throughout the UC Davis community.

Download UC Davis Wordmark + Guidelines for Use

Zoom Backgrounds

Add a little UC Davis flair to your Zoom calls by adding a virtual background to give your video conferencing chat a more professional feel while you are really plopped on the couch.

How to setup a Zoom virtual background

Make your own custom background using the PowerPoint templates below. Once finished with your edits in Powerpoint, go to File menu, choose Export, and save as JPG.

Then visit Zoom's instructions on how to change your virtual background.

Canva Zoom backgrounds

Download Zoom Background as PPTX

Download Zoom Background as PPTX

Download Zoom Background as PPTX

GSM Presentation Templates

Canva Presentation template

Download Powerpoint Template

Program Brochures

Augmented Reality Brochure (all programs) (Do not use to print—only use to email if necessary)

Other Brochures

Social Media

We work together with Strategic Communications and with campus partners to creatively engage our community and external audiences with UC Davis stories through social media channels.

Website

The GSM Marketing and Communications team has taken steps to provide a stable website infrastructure and establish consistent processes for contributing content and ultimately improving the GSM website.

Marketing and Communications and all departmental web liaisons, publishers and contributors work together to maintain the gsm.ucdavis.edu website according to best practices and at the highest quality possible.

Become a GSM Website Contributor

Each of us is responsible for content clarity, correctness, grammar, spelling, usage, accessibility, conformity with the Associated Press Stylebook and conformity with university naming conventions and branding.

The training modules below are the first step to ensuring that site contributors have the tools to meet the School's goals, comply with internal and external requirements and effectively serve our audiences.

You will need to complete the following training modules on Canvas prior to receiving contributor access:

1.0 Introduction to Website Management
3.0 Compliance Issues for the Web

Upon completion of modules, you'll also gain access to resources to help support you in keeping the website up-to-date.

Request Contributor Access

Aventri Event Registration Resources

Video & Photography

Video

Using video to express ideas is one of the most powerful ways to reach large audiences. These guidelines and standards are here to help you, the producer, make the most of your video and achieve your communication goals.

Best Practices

Photography

There is great photography and then there is on-brand photography. Understanding how our brand informs the way we compose photos, light our subjects and crop our images will keep our communications consistent with our brand platform.

Best Practices