Yufan (Via) Lin MSBA 25

Via Lin

After eight years in the workforce, starting over was terrifying. UC Davis' MSBA program helped me embrace data's power and showed me that growth begins when we rewrite our own life scores.

Previous Work Experience

  • Hotel Partnerships Manager / Data Analyst, Trip.com

Previous Education

Bachelor of Laws in sociology, Shanghai University

Fun Facts

  • I was named a top 10 singer at Shanghai Disney Resort, and I believe presenting insights is its own kind of performance.
  • I love badminton, where timing and strategy feel just like business negotiation.
  • My cats, Alpha and Beta, always remind me of Type I and Type II errors and bring endless joy as my little furry teammates.

Editor’s note: This profile was created when the UC Davis Master of Science in Business Analytics program was located in San Francisco. Beginning with the incoming 2027 cohort, the program will move to our main campus in Davis. Learn more about the UC Davis MSBA.

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