From A/B testing to AI tools at Interview Query
Recent MSBA graduate Vatsal Nanawati applied his skills at a startup, Interview Query, designing A/B testing frameworks, building generative AI tools and creating analytics pipelines that delivered immediate business impact.
Analysis of Mondavi Center ticket history led to new marketing outreach
Our unique one-year MSBA practicum projects are a win-win that delivers measurable value to both students and partner organizations. Student Zeel Shah Wang shares how her team developed new marketing strategies for the Mondavi Center for Performing Arts to boost audience engagement.
Composing a career in business analytics
From violin to variables, Via Lin MSBA 25 shares how UC Davis helped her rewrite her life’s score—transforming passion, data, and grit into a career in business analytics.
Becoming a quant analytics associate at JPMorgan Chase
From neuroscience to JPMorgan Chase, recent alum Kyle Ayisi shares how the UC Davis MSBA program helped him land a plumb analytics role, build a network and develop a personal brand for long-term success.
Videos spotlight projects in healthcare, marketing, AI-powered customer insights
Watch videos for a deep dive into the innovative practicum projects that teams of Master of Science in Business Analytics (MSBA) students have developed solutions for partner companies and organizations. Learn more about how your organization can benefit from partnering with us.
How our team automated data collection to improve decision-making
Through his practicum at SF Fire Credit Union, Tushar Yadav MSBA 25 shares how he used A/B testing to optimize the website—leading to a 30% increase in mobile app downloads.
Overview of the MSBA year-long practicum project
Elevate your data analytics and communications skills by collaborating with clients like Fashom, an online fashion retailer. MSBA alum Rohit Desai shares how his team created an AI solution during the practicum project.
Carrie Beam, MSBA Director of Analytics Projects
Dr. Carrie Beam, Director of MSBA Analytics Projects, shared insights during a webinar hosted by Modern Ideas for Business, covering AI trends, real-world analytics projects and MSBA practicum projects.
MSBA becomes my pipeline to mastering analytics
MSBA alumna Yuna Kim highlights her transformation through the hands-on practicum project for a leading healthcare provider and taking second place in the Aggie Hackathon.
Presented by Ashwin Aravindakshan Nair, Associate Professor and MSBA Academic Director
Associate Professor and MSBA Academic Director Ashwin A. Nair announces the latest business analytics curriculum update including a stronger focus on artificial intelligence.
Presented by MSBA Director of Analytics Projects Carrie Beam
Our year-long practicum projects are a powerful learning experience, bringing company partners together with MSBA student teams and top faculty advisors to develop solutions for clients. MSBA Director of Analytics Projects Carrie Beam shares the details.
MSBA program offers flawless curriculum design and implementation
Alum Saya Banerjee credits the MSBA program for gaining experience collaborating with industry partners and tackle real-world business challenges—leading to a role at Starbucks.
How we’re helping Gain Credit gain an edge in detecting customer fraud
The MSBA practicum brings diverse teams together to collaborate on analytics-based business problems with companies across industries, allowing us to gain experience and enhance our professional abilities.
Buy Better: Optimal User Paths and Spending
Students will have an excellent opportunity to understand customer journeys and online purchase behavior, as well as participate in the full life cycle of data attributions model developments. This is a small, nimble silicon valley startup and students will get to work directly with the founders who are subject matter experts in their fields.
Establishing Aircraft Condition by Predictive Maintenance
Students on this project will provide a set of software tools and create staff workflows to convert the unstructured condition data into quality structured condition data as efficiently as possible.
Future of Computing Devices
Qualcomm's Snapdragon compute platform brings the best of your smartphones together with the best of your laptop. Students on this project will dive deep into the ever-growing Compute market and analyze consumer needs, changing market demands and rapidly growing technological advancements to provide business insights to Qualcomm.
Fourth-Grade Math and Markov Chains: The Little Chatbot That Could
This project is something completely different. Students will work with the conversational AI startup to build a chatbot which will take the best instruction from the best math teachers and make it available to students worldwide.
Forecasting the Future: KQED's Broadcast & Membership Evolution
Students will perform an in-depth analysis of KQED's members with respect to their age and historical giving, including channels by which they give (direct mail, digital, and on-air pledge). While working on this project, students will gain deep skills in data analytics, modeling and consumer trends.
DHCS Health Informatics
Working with the DHCS team will give students invaluable experience and insight into the California health services programs. Students will get an in-depth insight into the collection, analysis, management, and dissemination of quality data and data products for programs to make sound, data-driven decisions supporting program needs and requirements regarding health care in California.
Establishing a Commanding Presence in the Emerging Fleet Industry Market
Students will get a first-hand view of how financial models and pricing information drive a successful business. They will work on pricing and discount analysis, revenue management, and various customer segmentation methods along with the ins and outs of the electric vehicle domain.