Partner

An MBA team identified U.S. market entry opportunities and competitive price points for a differentiated lighting technology already used elsewhere globally. This lighting technology has productivity and safety applications in a wide variety of commercial settings. The California Lighting Technology Center shared the team’s findings with its funders to shape future go-to-market plans.

Thriving Pink is a nonprofit organization focused on meeting the needs of cancer patients and their families and loved ones. An MBA student team analyzed the potential to expand Thriving Pink’s services regionally, and the organization’s leadership incorporated the team’s findings into its long-term planning.

This Davis-based company has developed novel sweet proteins for food and beverages. An MBA team analyzed country-specific regulations and regional taste preferences to identify market expansion opportunities for these differentiated sweeteners.

Buy Better: Optimal User Paths and Spending 

Students will have an excellent opportunity to understand customer journeys and online purchase behavior, as well as participate in the full life cycle of data attributions model developments. This is a small, nimble silicon valley startup and students will get to work directly with the founders who are subject matter experts in their fields. 

Establishing Aircraft Condition by Predictive Maintenance 

Students on this project will provide a set of software tools and create staff workflows to convert the unstructured condition data into quality structured condition data as efficiently as possible.

Future of Computing Devices 

Qualcomm's Snapdragon compute platform brings the best of your smartphones together with the best of your laptop. Students on this project will dive deep into the ever-growing Compute market and analyze consumer needs, changing market demands and rapidly growing technological advancements to provide business insights to Qualcomm. 

Fourth-Grade Math and Markov Chains: The Little Chatbot That Could 

This project is something completely different. Students will work with the conversational AI startup to build a chatbot which will take the best instruction from the best math teachers and make it available to students worldwide. 

Forecasting the Future: KQED's Broadcast & Membership Evolution 

Students will perform an in-depth analysis of KQED's members with respect to their age and historical giving, including channels by which they give (direct mail, digital, and on-air pledge). While working on this project, students will gain deep skills in data analytics, modeling and consumer trends.

DHCS Health Informatics 

Working with the DHCS team will give students invaluable experience and insight into the California health services programs. Students will get an in-depth insight into the collection, analysis, management, and dissemination of quality data and data products for programs to make sound, data-driven decisions supporting program needs and requirements regarding health care in California.