How Agents Can Strengthen Their Personal Brand in the Age of AI

Lecturer Vanessa Errecarte: “Insight is what separates expertise from noise.”

A wall-mounted megaphone or loudspeaker is shown against a plain, textured wall in black and white.

Lecturer and alumna Vanessa Errecarte MBA 14 introduces the TRUTH framework, showing how distinct insights help professionals stand out in AI-driven search while building credibility, trust and a service-first personal brand.

Tags
In the News / AI