Analysis of Mondavi Center ticket history led to new marketing outreach
Our unique one-year MSBA practicum projects are a win-win that delivers measurable value to both students and partner organizations. Student Zeel Shah Wang shares how her team developed new marketing strategies for the Mondavi Center for Performing Arts to boost audience engagement.
Our opportunity to “Streamline” a UC Davis alum’s digital services startup
Alumnus Mac Clemmens MBA 07, CEO of Streamline, welcomed two UC Davis undergraduates to his Sacramento startup, where they tackled challenges in the GovTech market, namely providing compliant digital platforms for special districts that serve the public.
“You don’t just learn about leadership at UC Davis—you step up and lead.”
Full-Time MBA student Minh Nguyen shares how he led his Integrated Management Project team to rebrand UC Davis Tech Foundry as it moved to the new UC Davis Aggie Square innovation district in Sacramento.
Engineering the future of emergency response in 48 hours
UC Davis MSBA students April Yang, Wenjun Song, and Stephanie Liu won Aggie Hacks 2025 by transforming data into disaster response solutions—showing how analytics can save lives. See how caffeine, code, and collaboration led to a life-saving prototype.
MSBA students Angel Mary Oviya and Katrin Maliatski led their all-female team to victory in the Gartner Case Competition by developing an innovative hybrid data ecosystem for the California Department of Public Health.
"Big data skills make you a game-changer in any industry."
From Excel to Python, Amanda Carter MPAc 25 shares how UC Davis’s STEM-focused accounting program prepared her to thrive in big data, starting this fall as an audit associate at EY.
Blending the fundamentals of winemaking and management skills
Winemaker and Online MBA student Myrna Couch, looking to elevate her craft, found that the UC Davis Wine Executive Program blends business acumen and winemaking expertise—equipping professionals to innovate and lead in the global wine industry.
Virtual 48-hour Aggie Hacks pushes students’ skills to the limit
Their hackathon challenge was daunting: Build a next-generation AI-Powered Crisis Intelligence System that becomes the thinking brain of a smart city during a multi-disaster scenario.
MSBA alumnus Kshitiz Parashar shares insights on compelling, impactful AI career path
MSBA student Katrin Maliatski shares insights from alum and AI engineer Kshitiz Parashar in this must-read for aspiring AI engineers! Learn how the UC Davis equips you with skills like Python, machine learning, and RAG expertise for today's high-demand AI roles.
Tech investor and alumna Shilpi Sharma shares insights with MSBAs
MSBA student Jovoney Morton shares insights from tech investor, entrepreneur and MBA alumna Shilpi Sharma who returned to her alma mater to offer her expertise on the impact of AI, bridging data science with business, and driving innovation through collaboration.
Tai Doong, Torani president and UC Davis MBA alum, and Erica Pattni, Rivalz
Get expert advice and highlights from our panel with Tai Doong, president of Torani, and Erica Pattni, chief marketing officer of Rivalz Snacks. Learn more about the impact of AI, data analytics, and trends shaping food and ag marketing careers.
Our UC Davis MBA team advances to Top 8 in Tepper’s Tech Innovation Challenge
Full-Time MBA student Marianna De Lima Freitas and her team envisioned a generative AI healthcare solution to advance to the top 8 in Tepper’s Tech Innovation Challenge, competing against 50 MBA teams from other top business schools.
“Today's connections can open doors to tomorrow's opportunities.”
Hearing from top executives and touring the headquarters of Zuora and Corcept in Silicon Valley opened the eyes of MBA student Bretteill Davidoff to the importance of networking in her career advancement.
Overview of the MSBA year-long practicum project
Elevate your data analytics and communications skills by collaborating with clients like Fashom, an online fashion retailer. MSBA alum Rohit Desai shares how his team created an AI solution during the practicum project.
Risks and rewards of generative AI in creative industries like film and TV
Professors Greta Hsu and Beth Bechky explore generative AI’s impact on creative industries, looking at both the immediate, surface-level benefits, as well as the deeper, less visible consequences—the digital undertow—and the implications for business leaders.
Podcast: Lisa Nguyen, UC Davis GSM Director of Digital Marketing
In this episode of AI For U, Lisa Nguyen, director of digital marketing at UC Davis GSM, discusses how AI is transforming marketing by enhancing enrollment analysis, student engagement, and ethical practices in higher education.
Carrie Beam, MSBA Director of Analytics Projects
Dr. Carrie Beam, Director of MSBA Analytics Projects, shared insights during a webinar hosted by Modern Ideas for Business, covering AI trends, real-world analytics projects and MSBA practicum projects.
Mastering technical proficiency, data analytics and communication
Looking to boost your skills in the age of AI? Learn three key reasons why the UC Davis MPAc program will future-proof your career with essential tech, data analytics, and communication skills.
Distinguished Professor Hemant Bhargava and UC Davis undergraduates advocate for greater AI regulation
Distinguished Professor Hemant Bhargava explains how the rapid rise of AI has sparked urgent calls for regulation, with state governments in the U.S. taking the lead, as revealed by recent data.
Building community and sustainable change through social cause and entrepreneurship
Galih Setiawan MBA 24, co-founder of HappyFeed, reflects on his journey as a first-gen student transitioning from corporate life to winning the Food and Ag category in the Big Bang! Business Competition, and how UC Davis GSM nurtured his entrepreneurial spirit.