New UC Davis research shows technologies like AI are reshaping relationships
Marketing is ultimately about creating value, which requires managing relationships across customers, channel partners, agencies, and platforms. Yet behind every successful interorganizational relationship lies something less visible but far more powerful: incentives.
Custom generative AI agents deepen learning of marketing
Artificial intelligence has moved from campus curiosity to classroom co-pilot in record time. The early adopters aren’t using AI to replace rigor; they’re using it to scale access to it. Professor Prasad Naik has been on the forefront of doing exactly that.
UC Davis analysis uncovers how states are already shaping AI’s future
President Donald Trump’s proposed national AI framework aims to freeze state-level regulation, but new research by Professor Hemant Bhargava shows that effort is already too late.
Preparing MPAc students for the future of accounting
What does AI actually look like inside a Big Four tax practice? KPMG pulled back the curtain for UC Davis MPAc students—and the lessons go way beyond the tech.
Turning my MSBA practicum project into a career in business analytics
Recent MSBA grad Sanjay Puri turned his UC Davis practicum experience—mastering data wrangling, R Shiny dashboards, and analytics storytelling—into a logistics analyst role at Mainspring Energy, where his insights have saved the Silicon Valley company millions in sourcing and logistics costs.
Professor Hemant Bhargava and CATS team examine how states are shaping AI’s future
Distinguished Professor Hemant Bhargava presents on "AI Legislation in the U.S.: A Descriptive Analysis" at the UC Davis School of Law Center for Innovation, Law and Society on Oct. 16, 2025, sharing insights on a database of 1,500+ state bills to regulate AI over the past five years.
State leaders deploy AI-powered tools with greater responsibility and equity.
CDT’s AI Community hosted Distinguished Professor Hemant Bhargava, who told state workers that despite AI's power, it still makes mistakes. “Using AI well requires oversight and, because oversight is expensive, we have to apply it strategically."
Building ADHD learning tools to stepping into AI field
Recent MSBA graduate Selina Bian built a knowledge pipeline during her practicum project, leading to opportunities with Guardian Airwaves and LiveX AI—jumpstarting her career as an AI Solution engineer.
Storytelling defines today’s successful tech leader
Presenting at Salesforce Dreamforce, Bay Area Part-Time MBA student and Workday technology leader Rushikesh Choudhury realized his MBA went far beyond strategy—it gave him the language to explain why technology matters.
Distinguished Professor Hemant Bhargava and USC Professor D. Daniel Sokol argue that the policy "will hurt U.S. growth and innovation, at a time when the global arms race for AI creates a vital need for the sharpest human talent and innovators."
Professor Hemant Bhargava explores the future of AI economics
Distinguished Professor Hemant Bhargava reveals why firms receiving the greatest value from AI may actually pay the least and how rethinking pricing models could reshape the industry.
Transforming customer experience at Bay Area tech startup Bevalty
During her internship at Bay Area startup Bevalty, MSBA student Shrishti Gupta applied both her analytics and soft skills to transform customer experiences and prepare for a data-driven career.
Insights from the Food & Ag Industry Immersion gave me a new lens on the future of farming
Bay Area MBA student Koji Hasegawa MBA 26, a general manager at Kubota Innovation Center Silicon Valley, parlayed lessons learned in the Food & Ag Industry Immersion to speak on ag robotics at Robotics Invest 2025 in Boston.
“UC Davis proves AI learning can thrive in a culture of connection.”
After six years in the gaming/entertainment industry, Full-Time MBA student Daniel Vaziri found UC Davis offered the perfect combination of STEM-designation, career development, culture and AI-driven curriculum.
Analysis of Mondavi Center ticket history led to new marketing outreach
Our unique one-year MSBA practicum projects are a win-win that delivers measurable value to both students and partner organizations. Student Zeel Shah Wang shares how her team developed new marketing strategies for the Mondavi Center for Performing Arts to boost audience engagement.
Our opportunity to “Streamline” a UC Davis alum’s digital services startup
Alumnus Mac Clemmens MBA 07, CEO of Streamline, welcomed two UC Davis undergraduates to his Sacramento startup, where they tackled challenges in the GovTech market, namely providing compliant digital platforms for special districts that serve the public.
“You don’t just learn about leadership at UC Davis—you step up and lead.”
Full-Time MBA student Minh Nguyen shares how he led his Integrated Management Project team to rebrand UC Davis Tech Foundry as it moved to the new UC Davis Aggie Square innovation district in Sacramento.
Engineering the future of emergency response in 48 hours
UC Davis MSBA students April Yang, Wenjun Song, and Stephanie Liu won Aggie Hacks 2025 by transforming data into disaster response solutions—showing how analytics can save lives. See how caffeine, code, and collaboration led to a life-saving prototype.
MSBA students Angel Mary Oviya and Katrin Maliatski led their all-female team to victory in the Gartner Case Competition by developing an innovative hybrid data ecosystem for the California Department of Public Health.
"Big data skills make you a game-changer in any industry."
From Excel to Python, Amanda Carter MPAc 25 shares how UC Davis’s STEM-focused accounting program prepared her to thrive in big data, starting this fall as an audit associate at EY.